About Wagtail Services

It’s important to know who you’re working with, especially when it comes to your own business

Dan Allen

I’ve spent more than 20 years working with small and medium sized businesses to help them grow, become more efficient, and more profitable. I’ve been in or around the swimming industry for nearly 15 years and spent 4 years leading one of the most successful swim school businesses in the country as Managing Director, helping dozens of swim school owners make great decisions to help them run the business they want to run. 

I now use my experience to help swim school owners across the country make the best choices and decisions they can to ensure they create the perfect business for themselves and their customers.

Whether you want the biggest business you can build, or want a business that fits around your life, family or other interests, I will listen and help you put in place the things you need to in order to achieve your goals.

If you want someone who’ll listen to what you want to achieve, work hard to help you make it happen and look to have some fun doing it, you’ve found the right person to work with.

Testimonials?

Dan is always there to help us make great decisions about our business. His support and guidance is invaluable. He’s helped us manage all areas of our business including our team, our pools and our finances. He’s great to work with. He listens to what we want to achieve and he’s helped us reach those goals.
— Sally and Lindsay. Swim school owners, Northamptonshire.
Dan was there when I started my business. He helped me put in place the things that made it a success from day one. He listened to what I wanted to achieve, guided me through difficult times and made sure I stayed on track. I’m now running a business that I love, that works for me and my family.
— Bobbi. Swim school owner, Essex.

Ready to find out how to take your business to the next level?